Projects

We would like to highlight some ongoing projects and milestones that have been achieved as we establish ourselves to work strategically with Hamilton, Halton and Brant Region Tourism Industry Partners.

 

RTO3 Industry Update

 

Marketing Plan

 

Marketing Objectives outlined in Hamilton Halton Brant Regional Tourism Association's Marketing Plan are based on targeting the priority origin markets for the Hamilton Halton Brant Region as outlined in our Three Year Tourism Strategy, namely:

• The Near-Ontario markets of the GTA, Kitchener/Waterloo/Cambridge and the Windsor/London corridor (due to projected growth and sheer size of the potential);
• Niche markets in the Near-U.S.; but only in partnership with OTMPC or another RTO;
• Overseas visitors, both first time and repeat, seeking value-added experiences to enhance Toronto-Niagara itineraries (including VFR). Growth markets of India and Brazil into GTA are of particular interest.

Hamilton Halton Brant Regional Tourism Association's Marketing Objectives inclusive to March 31, 2013 can be explored in more detail by browsing our Marketing Plan.

 

Marketing Initiatives

 

Spring Leisure Campaign (Spring 2012)

Media Release

Free Standing Insert

Passport Partner Offers

The Toronto PATH Advertisement

The Toronto Elevator Network Advertisement

 

Direction Ontario (2012)

RTO3 Mini E-Guide

 

Attractions Ontario: Culture & Heritage Passport (2012)

RTO3 Advertorial

 

Ontario Travel Magazine (2012 & Fall/Winter 2011)

Ontario Magazine Print Advertisement (2012)

Ontario Magazine Tablet Advertisement (2012)

Ontario Magazine Tablet Advertisement (Fall 2011)

Ontario Magazine Tablet Advertisement (Winter 2011)

 

National Geographic (2011)

Full Page Co-Branded Advertisement (Spring)

Full Page Co-Branded Advertisement (Fall)

Full Page Co-Branded Advertisement (Winter)

 

General Print (2011)

Lure Piece

Postcard

 

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Product Development

 

Implementation and engagement of tourism industry stakeholders in areas of product development are underway. Project coordination and facilitation is a key focus of Hamilton Halton Brant Regional Tourism Association's Executive Director and Board of Directors. Product Development Coordinators continuing to work with partners on various products and marketing initiatives to promote best features of the Heart of Ontario through:

 

Arts, Culture & Heritage

• Development of a two night, two day signature experience in final stages of development; to be profiled in a Summer Campaign. Similar development occuring within National Historic Sites throughout the Heart of Ontario;
• Same-day and Overnight Arts and Theatre getaways with a focus on engaging theatres throughout the region;
• Encourage and initiate family attractions to link family-based attractors to accommodators and other tourism partners.

Group Tour/FIT

• Facilitate a Sales Mission for early 2013 to Tour Operators. Targeting Ontario-interested Tour Operators in Ontario and the U.S. with catchment areas with proven interest or past-travel to Ontario;
• Facilitate a Tour Operator Familiarization Tour throughout the Heart of Ontario's group friendly assets supported by RTO3 partners. Targeted season is Spring 2013;
• Focus on an overnight product development strategy in RTO3s Accommodation Inventory with hub and spoke initiatives to partnering regional attractions and activities.

Outdoor Adventure

• Development of Saleable/Market-Ready Outdoor Travel experiences;
• Compiling a full inventory of products in the region to identify market-ready products, with a list of gaps, future opportunities and framework for assessing future product market-readiness;
• Full Report presented to the Board of Directors. Phase II of implementation planned for Fall 2012.

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War of 1812-14

 

In coordination with Western Corridor War of 1812 Bicentennial Alliance (WCA) that encompasses our region, RTO3 - The Heart of Ontario and RTO1 - Ontario's Southwest;

• Development of Route 1812 Historic Trail, Printed Souvenir Guide as well as a Mobile App featuring directions to historic sites and battles, period music, first-person audio stories & more. Available across all Smartphone & Tablet Platforms. Now available for download;
• Development of "Desert Between Us & Them" Documentary including all 180 re-enactment scenes throughout WCA's War of 1812-1814 region;
• Development of "WCA War of 1812-1814 Bicentennial Handbook for Tourism Partners" to help engage and encourage businesses to become involved in Bicentennial commemorations;
• Creation and development of Brock's Walk - a week-long event scheduled for August 2012. Re-enactor to portray Major-General Sir Isaac Brock and retrace the path Brock took during the War of 1812-1814 over 200 years ago. Events planned locally for each stop. Browse flyer here.

Want to become involved in the Bicentennial Commemorations? Use this WCA War of 1812-1814 Bicentennial Handbook for Tourism Partners to create or develop your own way to commemorate.

 

Contact Adrienne Horne, Regional Project Manager for the Western Corridor War of 1812 Bicentennial Alliance

 

For more information on HHBRTA's War of 1812-14 regional efforts, please visit The Heart of Ontario.

 

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